WBEZ Features The AUX: “Evanston business incubator seeks to open doors for Black entrepreneurs”

In 2018, cousins Jacqui White and Tosha Wilson had an idea to open a laundromat-meets-cafe business in Evanston’s historically Black fifth ward. They would name it The Laundry Cafe, TLC for short. White and Wilson envisioned TLC as a gathering place where Evanston residents could socialize and enjoy a cup of coffee, all while doing a load of laundry.

Milwaukee Business Journal Features The AUX’s Business Model

Milwaukee’s Sherman Phoenix serving as model for Illinois development. For Tosha Wilson, a visit to the Sherman Phoenix building in Milwaukee became an inspiration and a proof of concept for a similar hub of black-owned businesses she is co-developing in Evanston, Illinois…

The Daily Northwestern features The AUX

The Daily Northwestern recently featured the AUX, highlighting how we are trying to foster community with Black-owned businesses at the forefront. Learn more about how the AUX is taking shape, including an interview with Ald. Peter Braithwaite (2nd).

The Evanston Roundtable announces our “Raise & Reveal” event

Several hundred Evanstonians descended on the building at the intersection of Pitner Avenue and Washington Street for the “Raise and Reveal” of The Aux, the site for a planned business incubator for African American-owned businesses, some already established and others getting ready to launch. The name “Aux,” derived from the auxiliary jack on a sound system, refers to “plugging in and inspiring change,” using a business model in which tenants work together, share resources and support each other. Most of the businesses have a focus on wellness.