WBEZ Features The AUX: “Evanston business incubator seeks to open doors for Black entrepreneurs”

In 2018, cousins Jacqui White and Tosha Wilson had an idea to open a laundromat-meets-cafe business in Evanston’s historically Black fifth ward. They would name it The Laundry Cafe, TLC for short. White and Wilson envisioned TLC as a gathering place where Evanston residents could socialize and enjoy a cup of coffee, all while doing a load of laundry.

Milwaukee Business Journal Features The AUX’s Business Model

Milwaukee’s Sherman Phoenix serving as model for Illinois development. For Tosha Wilson, a visit to the Sherman Phoenix building in Milwaukee became an inspiration and a proof of concept for a similar hub of black-owned businesses she is co-developing in Evanston, Illinois…

Raise & Reveal

On September 30, 2021, we hosted our Raise ‘N Reveal event, which brought hundreds of community members together to support The AUX and to bring awareness to our vision for Black entrepreneurship in Evanston.

The Daily Northwestern features The AUX

The Daily Northwestern recently featured the AUX, highlighting how we are trying to foster community with Black-owned businesses at the forefront. Learn more about how the AUX is taking shape, including an interview with Ald. Peter Braithwaite (2nd).

The Evanston Roundtable announces our “Raise & Reveal” event

Several hundred Evanstonians descended on the building at the intersection of Pitner Avenue and Washington Street for the “Raise and Reveal” of The Aux, the site for a planned business incubator for African American-owned businesses, some already established and others getting ready to launch. The name “Aux,” derived from the auxiliary jack on a sound system, refers to “plugging in and inspiring change,” using a business model in which tenants work together, share resources and support each other. Most of the businesses have a focus on wellness.